Research

We measure what local businesses look like on the internet. We collect the data ourselves, and we write both the method and its limits inside the report.

Mersin Digital Report Card 2026

6 field studies, one set of businesses

These are not separate studies that happen to share a city. All six read the same set of businesses, enumerated on a single day, and ask it a different question: is there an address to go to, who gets the attention, where do the businesses stand, is that address safe to visit, can a machine read it, and can everyone use it. Because the denominator is the same, the figures can be set side by side — and where a section uses a different denominator, it says so.

active businesses, across 72 lines of trade
19,615active businesses, across 72 lines of trade
domains audited
4,167domains audited
districts, equal scanning effort in each
13districts, equal scanning effort in each
fieldwork window
25–27 Aug 2026fieldwork window

Closing the series · a composite of 6 studies

Mersin's digital report card: 23.2 out of 100

The series' six field studies are combined into a single index over 19,615 Mersin businesses. The province-wide Digital Inequality Index is 23.2 out of 100; among those with a site of their own it is 48.8.

province-wide Digital Inequality Index
23.2province-wide Digital Inequality Index
the same index, among sites of their own
48.8the same index, among sites of their own
gap between the top and bottom sector
5.1×gap between the top and bottom sector
businesses in the index's bottom band
4,518businesses in the index's bottom band
Read the index

Field studies

Every report at a glance

This is a directory, not a comparison. The figures on the right come from different denominators and different units — 68.7% and 23.2 can sit side by side without measuring the same thing. Each figure's denominator is written inside its own report.

Published research reports, the question each asks and its headline finding
№ReportHeadline finding
07Mersin Digital Index 202623.2province-wide Digital Inequality Index
06Mersin Accessibility 202668.7%sites with at least one screen-reader barrier
05Mersin AI Readiness 20264.5%sites an AI can answer a question from
04Mersin Cyber Hygiene 202660.9%sites sending no security header at all
03Mersin Trade Geography 202623 km²holds half of all businesses
02Mersin Review Economy 20261,290,379Google reviews
01Mersin State of Digital 202619,615active businesses scanned

Where a number came from matters as much as the number

Four rules, the same in all 7 reports.

Every percentage is written with its denominator
How many records a rate was calculated over matters as much as the rate itself. In the reports the denominator always stands next to the figure; where sections use different denominators, that is stated too.
Missing data is not counted as zero
Any metric that could not be measured is removed from its own denominator. A site that could not be reached is recorded as not measured, not as “bad” — which is why the quality rates are lower bounds.
A defined scan, not a census
No report is a census. The search terms, districts, page limits and date are written in the method section; it says “the businesses included in the study”, never “all businesses in Mersin”.
What it cannot say is written down too
Every report has a limitations section, and it sits on the same page as the findings. Correlation is never presented as causation, and a comparison with an outside source is explicitly refused when the denominators differ.

Free to quote

You may use the figures, charts and findings in reporting, presentations or academic work. The one condition is that the source is named as Nixeny Dijital and linked to the report page. Every report carries a ready-made citation line.

Press and academia
Method notes, raw datasets and verification logs are shared on request. kivanctasci@nixeny.com
Published coverage
You can follow how the reports were covered by newspapers on the In the Press page.
Corrections
If a figure looks wrong, write to us; we will check together which line it came from. info@nixeny.com

Where does your own business sit in these numbers?

We can run the same measurements the report used against a single site: speed, mobile fitness, structured data and security. You get the result in writing, with its denominator.

Measure my site